Run your entire sports academy on BookPlay.
KhelTech is a software company that builds technology products. BookPlay is our first — bookings, coaching, assessments, leads, events, payments and every back-office workflow in one system. The product lives at bookplay.in.
Live for academies across 40+ cities
Trusted by academies, clubs and turf owners
Everything your academy needs, already connected
Turn on what you need today and add the rest as you grow. Data flows between every module — a lead becomes a member, a member joins a batch, a batch drives attendance, assessments and payments.
Booking Live
Court bookings, games, schedule, pricing, packages and settings.
Attendance Live
Mark and review attendance for coaching sessions.
Assessment Live
Batches, assessment forms, test library and published student records.
CRM Live
Customer relations — member directory, approvals and history.
LMS Live
Lead management — capture, assign and convert enquiries.
Coaching Live
Coaches and coaching programmes.
Venue Live
Venues, courts, equipment and closures.
Events Live
Events and tournaments with registrations and fixtures.
Outreach Live
Contacts and tags, WhatsApp/email/SMS templates and campaigns, a shared WhatsApp inbox and an AI assistant.
Payment Live
Transactions, earnings, coupons and payment gateway setup.
Admission Live
Enquiry-to-admission workflow with forms and fee collection.
Hiring Live
Job postings, applicants and interview tracking.
Support Live
Member tickets, queries and complaint resolution.
Inventory Live
Stock of rackets, balls, kit and rental equipment.
Report Live
Cross-module reporting and scheduled exports.
Website Live
Public site pages, branding and SEO for your booking domain.
App Live
Custom white-labelled Android and iOS apps for your academy.
Ad Manager Live
Run Google and Meta ad campaigns from here to get leads.
Store Live
Sell your products online — a complete store with cart and orders.
Finance Live
Ledgers, invoices, expenses and settlement reconciliation.
Fill every court, every hour
A live schedule across all your venues and courts. Members book and pay online, staff manage walk-ins, and dynamic pricing keeps peak slots full.
- Real-time court calendar with drag-to-reschedule
- Packages, memberships and multi-session credits
- Peak / off-peak pricing rules and coupons
- Equipment rental and closure blocks built in
Turn enquiries into enrolled members
Capture leads from ads, your website and walk-ins, route them to the right coach, and follow up on WhatsApp, SMS and email — with an AI assistant drafting replies.
- Lead capture forms, tagging and auto-assignment
- Shared WhatsApp inbox with templates and campaigns
- Full member directory, approvals and history
- Admission workflow with forms and fee collection
Coaching your parents can see
Structured programmes, daily attendance and a test library that turns training into published player report cards parents actually open.
- Coaches, programmes and batch rosters
- One-tap attendance from any device
- Assessment forms and a reusable test library
- Published student records and progress history
One system, many playbooks
Coaching academies
- Batches, attendance and assessments
- Fee plans and automated reminders
- Parent-facing progress reports
Turfs & multi-court venues
- Live cross-court booking calendar
- Dynamic peak pricing and packages
- Walk-in billing and equipment rental
Clubs & leagues
- Events, tournaments and fixtures
- Membership tiers and renewals
- Store, sponsorships and finance
Academies that made the switch
“We replaced four tools and a pile of spreadsheets. Front desk, coaches and accounts finally look at the same screen.”
“Court occupancy is up 22% since we turned on dynamic pricing and online packages. The calendar just runs itself.”
“Parents open the report cards now. Renewals for the next term were done two weeks early.”
Questions, answered
No. Most academies start with Booking, CRM and Payment, then switch on Coaching, Assessment, Events, Store and Finance as they need them. Everything shares the same data, so adding a module later takes minutes.
Yes. Your branded website and white-label app both connect to the live court calendar, memberships and packages, with online payments and automatic receipts.
Typically under a week. We import your venues, courts, batches, members and pricing, train your team, and go live with you.
Yes. Manage any number of venues and courts from one account, with per-venue pricing, staff roles and reporting.
Always. Export members, bookings, payments and reports at any time. Scheduled exports are built into the Report module.
See BookPlay run your academy
Book a 30-minute demo and we'll set up a sandbox with your venues, batches and fees so you can try it with real data.